Curated, not crowded

The Brands We Carry

We choose every brand on our shelves deliberately. Nothing here is filler, and nothing is stocked simply because it sells itself. Each tier exists for a different need, and our team can find you the right frame regardless of budget.

Total labels: Nineteen, across three tiers
Sourcing: Authorised channels only, with brand case and documentation
Stock: Moves regularly in the luxury tier. Message us to confirm before you travel

Luxury Collection

6 labels

For eyewear that is as considered as the rest of what you wear. Materials you can feel the difference in, hinges that survive years of daily opening, and finishing that holds up to close inspection.

Tom FordHeavy acetate, strong shapes and the signature T rivet. The frame people notice.
GucciExpressive, colour-led and unmistakably branded, in both optical and sun.
BurberryRestrained British shapes with the check worked into the temples.
MontblancQuiet, precise and mostly metal. Made for people who dislike logos.
SilhouetteScrewless rimless titanium, famously light. The frame you forget you are wearing.
ZegnaItalian tailoring logic applied to eyewear. Subtle materials, excellent finishing.

Premium Collection

8 labels

Dependable, well engineered, versatile enough for daily life and sharp enough for anywhere you take them. This is where most of our customers land, and where the value is strongest.

Ray-BanThe originals: Aviator, Wayfarer, Clubmaster. Reliable and endlessly re-worn.
CarreraSport-derived shapes with confident colour. Strong in wraps and shields.
Hugo BossClean professional lines, good metals, a safe choice that still looks considered.
Tommy HilfigerCasual and colourful, with a lot of easy-wearing everyday shapes.
Calvin KleinMinimal, architectural frames in muted tones. Very little decoration.
StepperGerman engineering in SPXtra and beta-titanium. Exceptional for high prescriptions and sensitive skin.
Vogue EyewearFashion-led, frequently updated, and strong in smaller and medium fits.
Dr. HarmannLightweight, well-priced frames that hold their adjustment unusually well.

Everyday Collection

5 labels

Comfortable, well made frames for daily wear, priced to make sense for every day of the week. Fitted with exactly the same care as the frames ten times the price.

ElleFeminine detailing and soft shapes, at everyday prices.
SeesawSimple, robust frames that take daily wear without complaint.
PavarottiClassic profiles in metal and acetate. Nothing loud, nothing fragile.
ScottBroad range of shapes and sizes, useful when a face is hard to fit.
OpiumContemporary shapes with quick style turnover, for people who like to change often.

How we choose

What gets a label onto the shelf

One question settles it. Would we put this frame on someone who trusted us completely and never questioned the recommendation? If the answer is no, it does not come in, however well it would sell.

Construction

Hinges, barrel joints and temple cores are where cheap frames fail. We open and close every new model before we commit to it.

Fit range

A label has to offer something for narrow and wide faces, and for high prescriptions, not just one flattering sample size.

Service behind it

Spare temples, nose pads and screws have to be obtainable. A frame we cannot repair in three years is not one we will sell you today.

Honest pricing

Some well known names charge for the logo alone. If we cannot justify the number to your face, the label stays out.

Genuine articles

How to tell a real frame from a fake one

Counterfeit eyewear is common, and it is getting better at looking convincing. A few things are still reliable tells.

Every genuine frame carries model, colour and size codes etched or printed inside the temple arm, in crisp, consistent type.
The case, cloth and authenticity documentation should match the brand exactly. Generic packaging on a luxury label is a warning sign.
Hinges on real frames open smoothly and hold position. Counterfeits are usually loose or gritty out of the box.
Lens markings, including UV and polarisation etchings, are precise on genuine pairs and smudged or absent on fakes.
A price far below the market is the clearest signal of all.

Every frame we sell is sourced through authorised distribution and comes with its brand case, cloth and paperwork. That is not a marketing line, it is why some labels cost what they cost.

If you have bought something elsewhere and you are not certain about it, bring it in. We will look at it with you and tell you plainly what we think, with no obligation and no lecture.

Ask us about a frame

Before you visit

Looking for a specific label?

Stock moves, particularly in the luxury tier. Send us the brand or the model you have in mind and we will confirm it is in before you make the trip.

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